Korean skincare, often referred to as K-beauty, has taken the world by storm, and much of its popularity can be attributed to the influence of Korean celebrities.
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From actors to K-pop idols, these stars set beauty standards and introduce skincare trends that fans eagerly follow.
1. The “Glass Skin” Trend
One of the most iconic K-beauty trends, “glass skin,” refers to an ultra-hydrated, luminous complexion.
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This trend became globally recognized thanks to Korean actresses like Jun Ji-hyun and Song Hye-kyo, whose flawless skin in dramas like My Love from the Star and Descendants of the Sun inspired millions to adopt multi-step skincare routines.
2. Celebrity-Endorsed Skincare Products
Korean celebrities frequently collaborate with beauty brands, either launching their own skincare lines or endorsing products.
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For example, BTS’s partnership with Mediheal brought global attention to Korean sheet masks, while BLACKPINK’s Jennie boosted the popularity of Hera’s skincare line. These endorsements not only drive sales but also shape beauty routines worldwide.
3. Minimalist Skincare Routines
Recently, many Korean celebrities have embraced minimalist skincare, focusing on fewer but high-quality products.
Actress Han So-hee and idol Suzy have shared their simple yet effective routines, emphasizing gentle cleansing and hydration over excessive layering. This shift has led to the rise of the “skip-care” trend, where fewer steps create equally glowing skin.
4. Natural Beauty and Self-Care Advocacy
Korean celebrities also promote a holistic approach to skincare, emphasizing hydration, healthy eating, and self-care. IU and Park Seo-joon, for example, often share their focus on drinking plenty of water and maintaining a balanced diet for naturally radiant skin.
With their immense influence, Korean celebrities continue to shape global skincare trends, inspiring fans to embrace new beauty techniques while emphasizing self-care and skin health. As K-beauty evolves, their impact will remain a driving force behind the industry’s innovation and popularity.
